Article about Hispanic Bloggers

By js, 24 October, 2008, No Comment

It’s Not Just Perez Hilton; Hispanic Bloggers are Growing and Influencing Culture and Politics

Oct. 23, 2008

Joshua Molina–Associate Editor, HispanicBusiness

Marisa Trevino was blogging from her Texas home last fall when the e-mail from Hillary Clinton landed in her mailbox.

Trevino had put out a request to the main presidential candidates, asking that they comment on her fiery blog,

Clinton was the first to respond, but not the last.

Sen. Christopher Dodd (D-CT) was next. Then former Massachusetts Governor Mitt Romney weighed in. Barack Obama followed.

She posted the presidential candidates’ comments as part of a regular feature on her blog site. Her Web hits soared.

“It was validating,” Trevino said. “Up until recently, bloggers didn’t really make a good first impression.”

In the “ginormous” blogosphere, where standing out in the crowd is no easy feat, Trevino is one of a growing number of Hispanic bloggers who are helping to shape and influence political, entertainment and cultural discourse on everything from the 2008 presidential campaign and education to health insurance and celebrity trends.

One of the most famous and successful blogs on the planet was started by Mario Lavandeira, better known as Perez Hilton, the founder of

Hispanic blogging is on the rise.

Whites make up about 60 percent of all bloggers on the Web. English-speaking Hispanics follow at 20 percent, according to a 2007 Pew Internet & American Life Project report. African-Americans trail at 11 percent.



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