Racism in Virtual Worlds

By js, 13 January, 2010, No Comment

Racism in Virtual Worlds via Quirkly Black Girls

Two social psychologists from Northwestern University conducted one of the first experimental field studies in a virtual, online world and found racial biases operate in much the same ways that they do in the material, offline world.   The study’s co-investigators are Northwestern’s Paul W. Eastwick, a doctoral student in psychology, and Wendi L. Gardner, associate professor of psychology and member of Northwestern’s Center for Technology and Social Behavior.  The study was conducted in There.com, which is similar to Second Life, and offers users a relatively unstructured online virtual world where people choose avatars – or human-looking graphics – to navigate and interact.

from http://www.sciencedaily.com/releases/2008/09/080909074104.htm

Real-world Behavior And Bia..pdf

Real-World Behavior And Biases Show Up In Virtual World

ScienceDaily (Sep. 11, 2008) — Americans are spending increasing amounts of time hanging around virtual worlds in the forms of cartoon-like avatars that change appearances according to users’ wills, fly through floating cities in the clouds and teleport instantly to glowing crystal canyons and starlit desert landscapes.


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