Content Analysis–what elements it contains
Semantic Analysis–the meanings of those elements
CATEGORIZATION
1. define the construct (A concept, model, or schematic idea)

• categories–how can construct be divided

WHAT would MY constructs be? examine questions

• race
• digital space
• digital literacy

After defining the construct of interest

• specify what features of the discourse you want to count or categorize
• FOR EXAMPLE
  • rhetorical strategies: ethos, pathos, logos
  • specific info: segments discussing violence or segments discussing physical damage
  •